On-Site SEO consists of a technical part and a content part.
The technical part of on-site SEO is about making sure that your website complies with Google’s technical requirements. It includes:
- How is the site’s HTML code structured?
- How fast does the site respond?
- Is the site mobile responsive?
- Are you offering your visitors the secure HTTPS protocol?
To make sure that your HTML code is structured correctly and that the site is set up to respond quickly requires strong technical competences.
The proper HTML-code
All websites are built with HTML code. Google indexes and evaluates your website based on the content, the structure and the quality of your website’s code. Does the code have the right structure? Does it contain the correct “tags”, with a detailed description of the content of the page? Does is apply structured data, which can help provide information about the content of the site to the search engines?
Structured data is build up by adding a code to your website, that defines the information you want Google and other search engines to register. The information provides the ones that are searching with valuable additional information about your web site or business.
You can probably relate to the issue of a slow website. You don’t have the time to wait for it when there are plenty of other options in the search results. Your website visitors feel the same way. If your web site is slow to respond, they will go to the next website in the list of search results. To get information about the speed of your web site, try out Google’s own tool, PageSpeed Insights.
At NEXT Insurance, we collaborate with s360 – and using their search engine optimization with great success. Keywords are professionalism, perseverance and transparency.
Do you want to know more?
Casper DumontBusiness Director+45 31 39 07 firstname.lastname@example.org