Display your products directly in the search results with Google Shopping
Google Shopping is a tool that enables you to show your products with a picture and price directly in the search results. Because the visitor can see the product before they click on the add, you don’t need to pay for the clicks coming from visitors who didn’t want to pay the price or wanted an entirely different product in the first place.
We often see that Google Shopping is the AdWords-tool with the best return on investment. If you own a web shop, we find it necessary to use Google Shopping, especially because Google Shopping will be even more prominent in Google’s search results in the future.
Optimization of the product feed
The success of Google Shopping depends on the quality of your product feed. Through this feed, Google will get information on all your products, and therefore which searches they can appear on.
At S360, we have experience in building optimal product feeds to Google Shopping, and we have the right tools available to improve your existing feed with valuable information.
Custom labels ensures proper bidding
Most standard feeds only provide the ability to manage bids on brand level. However, products from the same brand may vary significantly in price, and therefore it’s not optimal to bid the same for a cheap product as for an expensive one.
As part of our work with Google Shopping, we make sure to add custom made labels to your feed. This enables us to manage the bidding from e.g. the price of the products or category – rather than just the brand.
If you need help with Google Shopping, please contact us for an informal chat.
s360 took our AdWords account to a whole new level with advanced tools, analytical staff and deep experience.
Do you want to know more?
Mathias Hillerup LarsenClient Director+45 23 27 52 email@example.com